![]() ![]() ![]() ![]() After he was suspended from Twitter and Facebook, Ye offered to buy Parler, a conservative social network with no gatekeeper. He also was criticized earlier this month during Paris Fashion Week for wearing a “White Lives Matter” T-shirt to the show and putting models in the same design. He has suggested slavery was a choice and called the COVID-19 vaccine the “mark of the beast,” among other comments. It was later revealed that he had been diagnosed with bipolar disorder. Ye has earned more of a reputation for stirring up controversy since 2016, when he was hospitalized in Los Angeles because of what his team called stress and exhaustion. The popularity of his songs on streaming on demand also went down in the same period, from 97 million to 88.2 million, about a 9% drop. 22, to 5.4 million in the week ending on Oct. According to data provided by Luminate, an entertainment data and insights company whose data powers the Billboard music charts, his airplay audience has slipped from 8 million in the week ending Sept. The rapper, who has won 24 Grammy Awards, has been steadily losing audience on the radio and even his streaming numbers have declined slightly over the last month. ![]() “But the same kids, even myself who were once super-fans, you try to defend him but every day he gives you a reason not to be able to,” Lamarre added. “When you see someone graduate to his level of superstardom and transcend into business, into fashion and touches that billionaire point, for our community, for hip-hop, for African Americans, that’s very aspirational. “This is someone who potentially laid down the blueprint for a lot of musicians coming up,” Lamarre said. Those close to him, like Kardashian and her family, have ceased publicly defending him after the couple’s bitter divorce and his unsettling posts about her recent relationship with comedian Pete Davidson.Ĭarl Lamarre, Billboard’s deputy director of R&B/Hip Hop, said many Ye fans have been disappointed by him, but the implosion of his business endeavors was difficult to watch for those who admired the rapper’s ability to reach new heights of success beyond hip-hop. Ye has alienated even ardent fans in recent years. Forbes said it will no longer include Ye on its list of billionaires, though the rapper has long insisted the magazine underestimates his wealth. The pricy brand accounts for up to 15% of the company’s net income, Swartz said.įorbes estimated that Adidas accounted for $1.5 billion of Ye’s net worth and without the deal, it will fall to $400 million, including his music catalog, real estate, cash and a stake in ex-wife Kim Kardashian’s shapewear company Skims. Swartz projects overall Adidas revenues to reach $23.2 billion euros ($23.1 billion) this year, with the Yeezy brand generating 1.5 billion to 2 billion euros ($1.99 billion), or nearly 10% of the total. “I’m sure they were hoping against hope that he would apologize and try to make this right.”Īdidas doesn’t break out Yeezy sales numbers, but the impact will be more severe than expected given that the brand has ended production of all Yeezy products and ceased royalty payments, according to Morningstar analyst David Swartz in a note published Tuesday. “The positives are so substantial in terms of the audience it appeals to - younger, urban, trendsetters, the size of the business,” Adamson said. had spoken out on social media about the company’s inaction.ĭespite the growing controversy, Allen Adamson, co-founder of marketing consultancy Metaforce, believes that Adidas’ delayed response was “understandable.” In the hours before the announcement, some Adidas employees in the U.S. “I would have liked a clear stance earlier from a German company that also was entangled with the Nazi regime,” Josef Schuster, president of the Central Council of Jews in Germany, the main Jewish group in the country where Adidas is headquartered.Īdidas, whose CEO Kasper Rorsted is stepping down next year, said it reached its decision after conducting a “thorough review” of its partnership with Ye, whose talent agency, CAA, as well as Balenciaga fashion house had already dropped the rapper. ![]()
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